Steele Auto Group's Corporate Team
Proud to be one of Canada's Best Managed Companies.
Steele Auto is comprised of 35 dealerships, repair and service centers, reconditioning facilities, collsion centres, in-house finance and more. All of these services are carefully directed by our highly skilled management team, each member playing a key role in our organization.
Our office location:
8 Basinview Drive, Dartmouth, NS B3B 1G4
Phone: 902-454-3185, Fax: 902-454-3865
Question or Concern:
Meet Our Team
Rob Steele Chief Executive Officer
Rob graduated from Memorial University in St. John's in 1983 with a BA degree. He began his entrepreneurial career in auto-related industries & in 1990, divested of his interest in the local franchise of Auto Trader using the proceeds to purchase his first dealership.
Since then Steele Auto has become the largest in Atlantic Canada with 29 dealerships representing 21 brands & recognized as one of Canada's 50 Best Managed Companies.
Heidi Muise Executive Assistant to Rob Steele
Heidi holds a Bachelor of Business Administration from Acadia University and a Certificate in Business Communications from Saint Mary’s University. Prior to joining Steele Auto Group, Heidi worked for Shannex for 10 years as the EA to the President. Heidi is an active runner and an advocate for health and wellness. In her spare time, you can find Heidi cheering on her sons, either on the basketball court or the football field.
Kim Day President & COO
After graduating from Dalhousie University with a Commerce degree, Kim obtained her Chartered Accountancy designation in 1999. Having worked in public practice for 10 years, Kim has served various industries in accounting, finance, internal controls & taxation. Recently, with Newfoundland Capital Corporation (NCC) as Vice-President of Finance overseeing the company's financial reporting, corporate governance, taxation matters & involved in mergers & acquisitions. Kim joined Steele Auto September 2015.
Jennifer Simister CFO
Jennifer is a graduate of Dalhousie University and obtained her Chartered Accountancy designation in 2002. Jennifer worked with Ernst & Young for 14 years with a varied portfolio of clients across industries, both in London Ontario and Halifax, Nova Scotia.
She joined STI Technologies Ltd in 2015 as their VP Finance and Operations where she was responsible for finance, operations & mergers and acquisitions.
Jennifer joined the Steele Auto Group in 2018.
Steve Amand VP, Retail Operations, NB & NS
Steve began his automotive career as a salesperson in 1986 at MacDonald Pontiac Buick in Moncton NB. After relocating to Halifax in 1992, his career continued at MacPhee Pontiac where he held various roles including Service Manager, Fixed Operations Manager and then General Manager.
Steve joined the Steele Auto Group as the Director of Fixed Operations with the acquisition of MacPhee and in 2013 was the General Manager for VLJP. In 2017, Steve took on his current position as VP of Retail Operations, where he manages stores throughout NS and NB.
Charlie Raymond VP, Retail Operations, NL
Joined the car business as a salesperson in 1991 with Gil Wilkins Honda in St John's Nl.
After holding various positons from Finance Manager, Used Car Manager, Charlie became General Manager of the first Kia franchise in Newfoundland in 2000 with the Penney Group. A position he held for 6 years before becoming the General Manager of a Mazda store for 8 years as well as the General Manager of the body shop.
Charlie has been an active member of Performance groups for the past 14 years before accepting the role as Director of Retail Operations with Steele Auto.
Natalie Meretsky VP, Retail Operations, PEI
Natalie has over 30 years of automotive dealership experience having performed various leadership roles during this time which includes General Manager of Steele Auto's Volvo, Jaguar & Land Rover stores, and also has worked as a Controller for our largest store at the time, Steele Ford Lincoln in Halifax.
As Corporate Controller she plays an integral role in developing corporate initiatives in operations, finance & accounting within our existing stores and new acquisitions focusing on achieving targeted sales growth.
Natalie is a commerce graduate of Saint Mary's University.
Peter Porteous VP, Business Development
Peter is a BComm graduate of Carleton University. Peter's career has been focused on bringing brands to market throughout North America. His career began with Kraft Foods where he was Director of Marketing – Canada. He led sales & distribution companies on brands such as Arctic Cat, Triumph, KTM, and others.
Prior to joining Steele Auto, Peter was President of Stanfield's Ltd – a 163 year old iconic clothing manufacturer. As VP Business Development, Peter will focus on growing the core markets in Atlantic Canada while also pursuing acquisition opportunities in other markets.
Jaqueline Lahey Corporate Controller
Jacqueline began her automotive career in 1994 at MacPhee Pontiac after graduating with a Bachelor of Sciences Degree. She gained her vast knowledge of the automotive industry after a number of years working in various roles throughout the dealership.
Jacqueline joined the Steele Auto Group management team in 2012 after the acquisition of Steele Chevrolet. Jacqueline is responsible for overseeing the Controller and Office Manager roles at our dealerships.
She is also the manager the Steele Auto Group's Business Development Center overseeing much of the group's service centres.
Ruth Meagher HR Director
Ruth Meagher joined the group as Director of Human Resources in June 2018 and brings 16 years of operational/human resources experience to the team.
Prior to joining Steele Auto, Ruth held various senior level positions in human resources in the hospitality and business process outsourcing industries and has provided direction and support with leading organizations through growth and change.
Ruth is a Chartered Professional in Human Resources, and Registered Professional Recruiter who holds her Bachelor of Arts in Community Studies from Cape Breton University and certificates in Business Information Technology & Human Resources Management.
Todd Thompson Director of Marketing & Development
Todd has been in the Marketing and Software Development Industries for the past 25 years, 11 of those having been with the Steele Auto Group. Having worked as a designer and developer at the agency level, he transitioned to the print industry as a Prepress Manager. Later Sport Mart Discount Superstores aiding in their expansion from 6 locations to 42 prior to being acquired by the Forzani Group.
Upon moving to Nova Scotia, Todd worked as the marketing director for Musicstop Ltd. up until it was sold to Long and McQuade Music where he continued his role with responsibilities extended across the canada-wide chain.
Todd is responsible for the Steele Auto Group's marketing presence and software development.
Christina Wood Marketing & Communications Coordinator
Christina started in the automotive industry in 2005 after graduating from University of Victoria in BC.
With a background in Public Relations, Human Resources & Management, she began working with Steele Auto as the Executive Assistant to the President, CFO and COO.
Then for the past 9 years, Christina’s focus had been on Human Resources and Internal Communications for Steele Auto.
As of July 1st, 2019 Christina has joined the Steele Auto Group Marketing Department as their Senior Marketing & Communications Coordinator