Superior Customer Satisfaction and Sales Earns Steele Ford Lincoln the National Award from Ford of Canada!

Steele Ford Lincoln is among an elite group of Ford and Lincoln dealerships to be recognized as part of the 2010 President's Award Diamond Club by Ford Motor Company of Canada Limited. The President's Award Diamond Club, Ford's highest dealership honour, is presented annually to those dealerships who demonstrate outstanding achievement in BOTH sales and customer satisfaction.

"Earning the President's Award signifies our entire staff's dedication to delivering superior customer satisfaction day in and day out," says Steele Ford Lincoln General Manager Rick Roberts. "I couldn't be more proud to receive this recognition, especially since it comes from the people we value most - our customers. They're the reason we are able to accept this reward."

Ford of Canada introduced the President's Award in 2000. Dealers become eligible through excellence in dealership operations and exceptional customer feedback through survey responses related to their sales and service satisfaction and overall dealer experience.

"For the first time in more than 50 years, Ford of Canada was the best selling manufacturer in the industry in 2010 - we acknowledge that our dealers and the superior quality of service they deliver to our customers were instrumental in achieving this recognition. Canadian consumers know they can find world-class quality, leading technology, safe, fuel efficient vehicles and exceptional customer service at Steele Ford Lincoln.

The President's Award is a testament of our gratitude to those dealers who are committed and excel in delivering the highest quality of service." says Al McCormick, Canadian vice president of Ford Customer Service Division.