Steele Auto Group's Corporate Team
Proud to be one of Canada's Best Managed Companies.
Steele Auto is comprised of 22 dealerships, repair and service centers, reconditioning facilities, collsion centres, in-house finance and more. All of these services are carefully directed by our highly skilled management team, each member playing a key role in our organization.
Our office location:
8 Basinview Drive, Dartmouth, NS B3B 1G4
Phone: 902-454-3185, Fax: 902-454-3865
Meet Our Team
Rob Steele Chief Executive Officer
Rob graduated from Memorial University in St. John's in 1983 with a BA degree. He began his entrepreneurial career in auto-related industries & in 1990, divested of his interest in the local franchise of Auto Trader using the proceeds to purchase his first dealership. Since then Steele Auto has become the largest in Atlantic Canada with 22 dealerships representing 21 brands & recognized as one of Canada's 50 Best Managed Companies.
Heidi Muise Executive Assistant to Rob Steele
Heidi holds a Bachelor of Business Administration from Acadia University and a Certificate in Business Communications from Saint Mary’s University. Prior to joining Steele Auto Group, Heidi worked for Shannex for 10 years as the EA to the President. Heidi is an active runner and an advocate for health and wellness. In her spare time, you can find Heidi cheering on her sons, either on the basketball court or the football field.
David MacRitchie President & Chief Operations Officer
A graduate from Mount Allison University with a Bachelor of Commerce, Dave then received his MBA from Saint Mary's University. Dave started in the automotive industry in 1990, and later owned & operated Northumberland Pontiac in New Glasgow. Upon selling his dealership in New Glasgow, Dave returned to work at MacPhee Chev and then joined the Steele Auto Group in 2011 with the acquisition of Steele Chevrolet (formerly MacPhee Chev).
Kim Day Chief Financial Officer
After graduating from Dalhousie University with a Commerce degree, Kim obtained her Chartered Accountancy designation in 1999. Having worked in public practice for 10 years, Kim gained valuable experience serving various industries in accounting, finance, internal controls & taxation. Recently, Kim was employed with Newfoundland Capital Corporation (NCC) as Vice-President of Finance overseeing the company's financial reporting, corporate governance, taxation matters & involved in several mergers & acquisitions. Kim joined Steele Auto September 2015.
Natalie Meretsky Corporate Controller
Natalie has over 30 years of automotive dealership experience having performed various leadership roles during this time which includes General Manager of Steele Auto's Volvo, Jaguar & Land Rover stores, and also has worked as a Controller for our largest store at the time, Steele Ford Lincoln in Halifax. As Corporate Controller she plays an integral role in developing corporate initiatives in operations, finance & accounting within our existing stores and new acquisitions focusing on achieving targeted sales growth. Natalie is a commerce graduate of Saint Mary's University.
Jaqueline Lahey Accounting/Dealer Systems Management
Jacqueline began her automotive career in 1994 at MacPhee Pontiac after graduating with a Bachelor of Sciences Degree. She gained her vast knowledge of the automotive industry after a number of years working in various roles throughout the dealership. Jacqueline joined the Steele Auto Group management team in 2012 after the acquisition of Steele Chevrolet. Jacqueline is responsible for overseeing the Controller and Office Manager roles in the dealerships. She is also the manager the Steele Auto Business Development Center overseeing much of the group's service centres.
Christina Wood Human Resources
Christina started in the automotive industry 11 years ago after graduating from University of Victoria. With a background in Human Resources, Public Relations and Management, she began working with the Steele Auto Group as the Executive Assistant, working closely with the President, CFO and COO and now oversees Human Resources for the Group.
Tim Bernard Wholesale Used Car Coordinator
Hailing from Moncton New Brunswick, Tim has been in the automotive industry since 1983 beginning with Scotia Chevrolet in Halifax. In 1988 he started working for Wood Motors which later became a Steele Auto Ford store and renamed Steele Ford. In 2002, Tim was promoted to PreOwned Car Coordinator for the entire Steele Auto Group.
Doug Fulmore Retail Used Car Coordinator
A love for cars starting in 1978 as a lot boy grew into a successful 37 year career in the auto industry. Doug has held various positions including sales, credit manager, data mangager & District Sales Manager for Nissan Canada. These past 12 years, Doug has been involved with both new & used car management with the last 5 focusing on preowned.
Charlie Raymond Director of Retail Operations
Joined the car business as a salesperson in 1991 with Gil Wilkins Honda in St John's Nl. After holding various positons from Finance Manager, Used Car Manager, Charlie became General Manager of the first Kia franchise in Newfoundland in 2000 with the Penney Group. A position he held for 6 years before becoming the General Manager of a Mazda store for 8 years as well as the General Manager of the body shop. Charlie has been an active member of Performance groups for the past 14 years before accepting the role as Director of Retail Operations with Steele Auto.
Todd Thompson Marketing & Development
Todd has been in the Marketing Industry for the past 22 years, 8 of those having been with the Steele Auto Group. Having worked as a designer at the agency level, he transitioned to the print industry as a Prepress Manager. Later Sport Mart Discount Superstores aiding in their expansion from 6 locations to 42 prior to being acquired by the Forzani Group. Upon moving to Nova Scotia, Todd worked as the marketing director for Musicstop Ltd. until it was sold to Long and McQuade Music where he continued his role with responsibilities extended across the canada-wide chain.