Wednesday, 08 September 2010

Based in Halifax, the Steele Auto Group is dedicated to serving your complete automotive needs. We started with one Chrysler dealership in 1990 and have gradually expanded to 15 dealerships since then.

That first dealership – Steele Chrysler, formerly known as Collins Chrysler, has grown to be one of Atlantic Canada’s leading Chrysler dealers. Steele Volkswagen was added in February 1998, and Volvo of Halifax and Steele Jaguar were added to the Steele Auto Group in August 1999. A new state-of-the-art facility was constructed for Steele Volkswagen, and officially opened in June 1999.

The following year brought further growth with the addition of Steele Hyundai and Land Rover of Halifax in 2000. The Steele Clearance Centre was also established that year – home to the region’s largest and best selection of pre-owned vehicles.

Over the next two years, the Ford and Mazda brands were added to the Group – Wood Motors Ford in February 2001, Steele Mazda in July 2002, and Taylor Ford Lincoln in December 2002. Wood Motors and Taylor Ford Lincoln were merged in January 2004 to become Steele Ford Lincoln, the largest Ford dealer in HRM. Extensive renovations on both the Ford and Mazda facilities were completed to provide improved service and selection for you. Porsche of Halifax was established in late 2005, and a new state-of-the-art facility was constructed for Steele Hyundai. Also in 2005, four of our Body Shop operations were consolidated into two large stand-alone units known as the Steele Collision Centers, Halifax and Dartmouth.

Dexter’s Subaru and Dexter’s Audi, both in Halifax, and Steele Subaru Dartmouth were acquired in July 2007. And as of May 2nd, 2011 we are proud to welcome MacPhee Chevrolet into our group bringing the total up to 15 dealerships.

Renovations and improvements continue as we grow and expand, demonstrating our on-going commitment to providing you with the region’s best possible value and choice in new and pre-owned vehicles.